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Snap opens second Spectacles pop-up store in Venice, LA


Snap as we speak took one other step on its quest to actually change into the “digicam firm” it says it’s. Following the November 21st launch and subsequent February 2oth shut of its NYC pop-up store, it’s now opening a short lived retailer on the Venice boardwalk close to its Los Angeles headquarters.

In fact, would-be digicam sun shades consumers don’t should trek to a bodily location any extra since Spectacles are actually bought on-line for $129.99.

In a cheeky transfer, the shop will likely be open every day from 11am till “sundown” at 701 Ocean Entrance Stroll, Venice, CA 90291. Tim Watson posted this shot of the constructing getting prepped to open.

We’ve reached out to Snap about whether or not this will likely be a extra everlasting store or one other momentary one, and it instructed us the shop will likely be open for the following a number of weeks. The in-store expertise will likely be much like the NYC location, with buying performed through its Snapbot kiosks moderately than human salespeople.

Snap’s Venice Spectacles store will supply an identical Snapbot gross sales expertise to the previous NYC retailer

Snap’s IPO submitting famous that it wasn’t incomes significant income from gross sales but. However with Spectacles dropping the rarity factor and now being brazenly available for purchase on-line, it might begin producing some materials revenue. As for what comes after Spectacles, our sources say Snap has investigated a drone and a 360 digicam as potential merchandise.


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