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SeatGeek’s new Pano characteristic provides ticketbuyers a 360-degree view of the stadium

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SeatGeek is launching a brand new method to give ticketbuyers a greater sense of precisely what they’ll see from a given seat.

The brand new characteristic, known as Pano, gives a 360-degree view of the empty venue — you may go searching in all instructions, Avenue View-style, and you may also leap to totally different elements of the stadium to match the view from the totally different seats.

“It’s tremendous highly effective evaluating two totally different tickets,” mentioned software program engineer Ed Kelley. “Is it value it to pay $20 to take a seat one part in entrance? You’ll be able to see that stock comparability — with interactive panoramas, it’s virtually such as you’re sitting there.”

Kelley advised me that the Panos are created by utilizing a spherical DSLR digicam and a robotic tripod to take a whole lot of images across the stadium, that are then stitched collectively to create a 3D mannequin of the venue.

He emphasised that the Pano characteristic isn’t changing SeatGeek’s 2D stadium maps. He mentioned that over time, it might additionally incorporate different media like YouTube or Instagram movies to convey what the stadium is like when it’s full of cheering followers.

SeatGeek has already created its first mannequin — Youngsters’s Mercy Park, the house of Sporting Kansas Metropolis. (You’ll be able to discover the mannequin right here.)

“We’re delighted with the Pano know-how SeatGeek has offered us at Sporting Kansas Metropolis for 2017 and past,” mentioned Gregg Allen, vp of ticket gross sales and repair at Sporting Kansas Metropolis, in a press release offered by SeatGeek. “First-time patrons will undoubtedly take pleasure in this very fan-centric aspect of the shopping for course of, and assist validate their buy resolution earlier than attending the match.”

Co-founder Russ D’Souza advised me that the corporate will proceed rolling this out with extra venues, beginning with different individuals within the SeatGeek Open program.

As for whether or not most followers really want such an in depth preview earlier than shopping for a ticket, D’Souza mentioned that SeatGeek has persistently discovered that because it offers “a extra real looking understanding of what you’re going to get on the venue,” prospects usually tend to make that buy.

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