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Notion raises $9.5M for a better electronic mail app, now dwell on cellular and shortly, Alexa


A startup aiming to supply a greater electronic mail expertise by prioritizing the messages which can be most vital to you, Notion, is in the present day publicly launching its service, which is accessible as a cellular app for iPhone and Android, and shortly, a voice-activated talent for Alexa. The corporate can be in the present day saying $9.5 million in Collection A funding.

The spherical was co-led by Drive Capital and Accel, and included participation from Hyde Park Enterprise Companions and Silicon Valley Financial institution.

Based mostly in Ann Arbor, Michigan, Notion was co-founded in 2013 by the staff that beforehand co-founded information backup firm, BitLeap, which was acquired by Barracuda Networks in 2008. This consists of Notion CEO Man Suter, together with technical co-founders Lindsay Snider and Ian Berry.


Suter says the inbox overload difficulty is one thing the staff had struggled with themselves, however in addition they realized it was one thing that continued to be an issue for everybody.

“My cofounders and I are entrepreneurs at coronary heart. We noticed an issue, so we sought out one of the simplest ways to unravel it,” explains Suter. “That exploration led us to A.I. and all its potentialities. We mixed our experience in information storage and founding and operating profitable companies with the A.I. experience in Ann Arbor’s personal yard,” he says.

“That’s why we have now centered on constructing an awesome engineering staff and in addition tapped the assets in our community, like College of Michigan’s Synthetic Intelligence Lab, and Laptop Science professor Jason Mars as an advisor,” Suter provides.

Whereas there are a selection of third-party electronic mail apps in the marketplace to select from – and plenty of which concentrate on reaching ‘inbox zero’ – Notion’s greatest differentiator is that it goals to unravel the issue of too many emails by using A.I. know-how to grasp which messages must be learn and responded to first.

This idea of electronic mail prioritization is one thing you’ll discover in rival companies, as with Gmail’s “Precedence Inbox,” and Outlook’s “Targeted Inbox,” for instance.

Equally, Notion additionally analyzes the relationships concerned in your electronic mail communications in an effort to predict what’s vital. The corporate claims it has accuracy of over 95 % from the beginning – in different phrases, it requires much less time and coaching earlier than it begins to be helpful after its preliminary set up.

The system itself features a assortment of proprietary applied sciences (patent pending), like those who quantify responsiveness between individuals, map introductions made between individuals, and determine messages needing a response.

The way in which it places this all to make use of is by grouping the much less vital emails collectively for faster archiving, providing smarter notifications about incoming mail, prompting you to answer on deadline, and detailing your relationships with these you correspond with within the app’s “Folks” part.

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After all, in an effort to do its job, Notion requires entry to some private info, nevertheless it’s clear about what information it collects and shops, which is spelled out in its privateness coverage. Primarily, the corporate says it’ll accumulate private information to enhance its product’s accuracy, its content material, and promoting.

For instance, it’ll retailer metadata about who you correspond with most, or the probability a sender desires a response, however the precise emails themselves are solely quickly saved, and you may wipe all the info Notion shops from the app’s Settings (or by merely deleting the app out of your telephone).


Along with the app’s potential to prioritize messages, Notion may also spotlight these objects which can be ready for a response, so you may higher decide which emails to reply earlier than others. This can be a function not present in opponents, and one thing that might be most helpful to those that have loads of inbound requests and questions.

The bigger imaginative and prescient with Notion, nevertheless, is not only to repair electronic mail, however to take this identical intelligence and prolong it past the inbox.

“Notion is on a mission to enhance how we talk, and sees alternative for our intelligence layer to learn different communications channels reminiscent of Slack, Fb, and many others.,” notes Suter. “Moreover, our plan is to supply a paid service providing for groups to allow them to use communications intelligence to enhance how they convey with one another and externally,” he says.

The service is dwell now on iOS and Android, and can quickly work on Alexa. The Alexa talent will allow you to take heed to vital emails, these ready on replies, plus snooze, ship, or archive messages. (See above video for a demo).

Notion can even arrive on Mac, Home windows and the online.


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