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Cellular advertising and knowledge startup mParticle raises $17.5M

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mParticle introduced at the moment that it has raised $17.5 million in Sequence B funding.

The New York Metropolis startup helps entrepreneurs accumulate consumer knowledge by means of quite a lot of providers after which funnel that knowledge to different advertising and analytics instruments. Co-founder and CEO Michael Katz stated this not solely reduces integration challenges and technical difficulties, but in addition helps companies get a extra unified view of their prospects.

Contrasting mParticle with current tag administration and knowledge administration firms, Katz added, “Now we’re on this period the place customers are interacting with manufacturers in very a lot a multi-screen format. And it’s cellular first, and it’s app centric. The instruments that have been delivered to market yesterday to resolve for the challenges then simply don’t work very properly or in any respect in these multi-screen app environments.”

The Sequence B was led by Bain Capital Ventures, with participation from Social Capital (which led the $15 million Sequence A that mParticle introduced in the beginning of this yr).

The corporate says it’s managing knowledge on greater than 1 billion cellular customers every month, with new prospects that embrace Jet, Hulu, Foursquare, Postmates and Chick-Fil-A.

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