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MapAnything lands $33 million to construct location-centric apps

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MapAnything, a software program service constructed on high of Salesforce for creating location-based workflows, introduced a $33.1 million Collection B funding spherical at the moment.

The spherical was led by Columbus Nova with participation from ServiceNow Ventures. The latter is especially necessary as a result of the corporate intends to make its product obtainable on the ServiceNow quickly. Earlier traders Greycroft Companions, Harbert Enterprise Companions, Salesforce Ventures and particular person traders Michael Lazerow and former NBA commissioner David Stern additionally participated. Right this moment’s funding brings the overall raised to over $40 million.

MapAnything delivers the form of map-centric data we’re used to seeing in shopper apps to enterprise. Meaning as an alternative of displaying the knowledge in desk, you get a extra visible illustration of the info on a map, firm CEO John Stewart defined.

“Our Core product helps customers (most frequently field-based gross sales or service employees) visualize their knowledge on a map, work together with it to drive productiveness, after which use geolocation providers like our cell app or advanced routing to find out the best cadence to fulfill them,” he stated.

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MapAnything interface. Photograph: MapAnything

For salespeople or service personnel, that may allow you to plan your day or inform salespeople the subsequent logical gross sales name to make, primarily based in your present location. It’s price noting that gross sales assistant instruments carry out an identical operate, pointing you the place to go subsequent, primarily based on components comparable to location and the way necessary the shopper is.

The place MapAnything builds some separation from these sorts of instruments is designing workflows primarily based on location. For instance, it might set workflows primarily based on geofencing, in order that when a person utilizing the MapAnything app will get inside an outlined geographical space, it robotically triggers a work-order. It’s price noting that MapAnything doesn’t talk straight with a car to set a route on the in-vehicle GPS. As an alternative it reads the car’s location and acts primarily based on that location, delivering data to the MapAnything app on a smartphone or pill.

Up till now, MapAnything has been strictly a software for Salesforce customers, and Salesforce has invested in each rounds through its Salesforce Ventures funding arm. With further funding from ServiceNow Ventures this spherical, the corporate plans to develop to work within ServiceNow, a cloud software for discipline service employees. It’s simple to see how corporations with a fleet of employees within the discipline might make use of the MapAnything resolution to assist plan routes and automate invoicing or different paperwork related to a discipline go to.

The corporate, which launched in 2009, was initially a consulting agency. The product developed out of its consulting work, and it will definitely reworked into the software program firm it’s at the moment. It claims over 1500 prospects with near 150 staff.

Featured Picture: Digital Artwork/Getty Photographs

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