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Jeffrey Katzenberg is planning to increase $2B for a brand-new video clip start-up

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As technology titans like Apple as well as Facebook prepare to invest billions of bucks on motion pictures as well as TELEVISION, long time Hollywood exec Jeffrey Katzenberg is planning to compose some large look for initial material, also.

Katzenberg started his profession at Paramount Pictures (where he serviced Star Trek: The Motion Picture), yet is best understood for running Disney’s movie department throughout the duration in the late 1980 s as well as very early 1990 s that saw the launch of standards like The Little Mermaidas well as Beauty as well as the Beast, and afterwards for starting DreamWorks as well as leading DreamWorks Animation, which was gotten in 2015 by NBCUniversal.

Katzenberg informed The New York Times that he’s constructing a brand-new firm that will certainly create top quality, short-form video clip video for mobile phones as well as tablet computers. The name of the firm is WndrCo, whose thin web site presently explains it as “a brand-new media as well as modern technology firm” that’s based in Los Angeles as well as San Francisco.

Apparently Katzenberg is planning to increase $2 billion for the firm (which he confesses is “a high bar”), as well as he’s had conferences with every person from Apple to Disney to Google. A governing declaring from early this year disclosed that WndrCo had actually currently elevated $591million.

With all the investing that he’s intending to do to produce brand-new material, Katzenberg claimed it’s seriously vital to possess the circulation system too: “Content is the king manufacturer, it’s not the king. The king is the system. HBO is the king. Netflix is the king. Spotify is the king.”

Featured Image: James Jeffrey/Flickr UNDER A CC BY 2.0 LICENSE

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