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Google claims greater than 40 service providers and also tool suppliers currently sustain RCS, the future generation of SMS

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Rich Communication Services (RCS) is generally the requirement for the future generation of message messaging, with applications like WhatsApp, Facebook Messenger, LINE and also others currently providing attributes that go much past the common SMS-based messaging applications that have the tendency to deliver with your phone– unless, naturally, you are an Apple and also iMessage individual.

As Google revealed today, greater than 40 service providers and also tool suppliers currently sustain RCS. That’s up from the 27 Google mentioned in 2014.

RCS is a GSM requirement, however its greatest champ has actually long been Google, which considers the solution to enable its Android system to obtain at the very least some function parity with Apple’s iMessage solution.

With Mobile World Congress turning up following week, it’s not a surprise that Google wishes to speak a little bit much more regarding RCS in advance of the occasion. Particularly, the firm today kept in mind Business Messaging as one of the main attributes of the brand-new solution. With this, services could send out validated abundant messages with boarding passes, debt card fraudulence signals and also bundle distribution notices. Those messages could consist of recommended replies and also activities (adjustment seat, call airline company, and so on).

The common Android Messages application began sustaining it a year earlier and also with Jibe, Google provides a system for releasing and also handling RCS solutions.

Over the program of the in 2014, a variety of brand-new service providers in Europe and also Latin American have actually joined to Google’s Jibe RCS cloud, consisting of America Movil, AT&T, Celcom Axiata, Freedom Mobile, Oi, Telia and also Telefonica.

Among the companions is messaging solution Twilio, which today revealed it has actually included assistance for RCS to its solution. “By enriching, interactive messaging attributes offered to customers in their default messaging application, RCS has the possible to be as common as SMS is today,” Patrick Malatack, VP of Product and also GM of Messaging at Twilio informed me. “Developers decide to construct this messaging experience making use of Twilio due to the fact that as opposed to duke it outing variants in APIs and also tooling, they could incorporate every messaging network– consisting of RCS– right into their applications via one straightforward API. We cannot wait to see exactly what our consumers construct.”

Other companions Google has actually collaborated with consist of 3C, CM.com, Mobivity, OpenMarket and also Smooch.

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Featured Image: Tero Vesalainen/Getty Images

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