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Google Play pilot take a look at in US introduces a ‘free app of the week’ part


Apple started providing a “free app of the week” again in 2012 as a method of highlighting a number of the App Retailer’s finest titles and inspiring customers to begin downloading. Google, belatedly, is following in Apple’s footsteps with its personal newly launched “free app of the week” part on Google Play. Nonetheless, we perceive that Google has not but dedicated to make this a full-time function.

As an alternative, Google Play’s “free app of the week” is one thing the corporate is testing solely within the U.S. for a four-week time interval. Internally, it’s being thought of a pilot program.

The function was initially noticed by Android Police, which observed the part had begun showing on the Play Retailer on each desktop and cell, that includes a free obtain of the usually $2.99 recreation Card Wars – Journey Time from Cartoon Community.

VentureBeat experiences the part was launched final week, however Cartoon Community says that it’s not conscious of any app being promoted earlier than its app. The present promotion runs from Thursday to Thursday, ending on March 30, 2017.

We additionally perceive that Google Play approached Cartoon Community to ask if it wished to take part within the pilot program. The corporate was not planning to run a sale on the time, however agreed.

This additionally means there’s extra of an editorial choice course of for these apps which might be exhibiting up because the “free app of the week,” moderately than some algorithm that’s parsing Google Play for well-liked apps that have been already on sale.

Although Cartoon Community is now giving its app away without cost as a part of this program, Google isn’t compensating the writer for the downloads.

This isn’t the primary time Google has provided a free app of the week. Google had beforehand examined the mannequin again in 2015, when it rolled out a “free app of the week” within the household part of Google Play. On the time, it was providing a free app from PBS Youngsters.

It’s additionally not the primary time that Android customers have been in a position to obtain paid content material without cost — Amazon in 2015 launched Amazon Underground, a bit by itself Amazon Appstore the place premium apps are provided without cost. Its mannequin compensates builders based mostly on how lengthy these apps are used, the corporate stated.

And, in fact, app publishers additionally typically run their very own gross sales in an effort to spice up downloads and their Google Play rating.

Google declined to touch upon the enterprise mannequin round its “free app of the week,” nevertheless.

An organization spokesperson as an alternative provided the next assertion, “We’re all the time improving Google Play to supply to the most effective service attainable to our customers.”


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