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Google & H&M’s Ivyrevel will make you a gown custom-made utilizing your private information


Ultimately 12 months’s Google I/O developer convention, Google launched a brand new Consciousness API that might enable for smarter purposes that might perceive the place you had been, what you had been doing, what’s close by, and even the climate, to be able to extra intelligently react to your present scenario. At this time, Google launched a brand new software that’s profiting from this kind of information to be able to…design you a gown.

Sure, a gown.


Google says it teamed up with H&M’s digital vogue home Ivyrevel on a challenge dubbed “Coded Couture.”

By way of a forthcoming Android software, customers can consent to have their exercise and way of life information monitored – by the use of the Consciousness API –  to create a their very own, personalised, custom-made gown that’s ordered by means of the app. Excuse me, it’s formally known as the “Information Gown,” says Google.


Particularly, the Android app being developed now will use the Snapshot API to observe the individual’s each day exercise and way of life, together with issues like the place they traveled, the place they eat dinner or hang around with mates, the standard climate within the space, and extra. This data is collected over per week’s time, then used to create a digitally tailor-made gown that may be purchased inside the app.

The thought is that you would be able to translate your life and your way of life into a novel, wearable look. However in actuality, the ensuing creation primarily shows your routes and routines as strains on map, sans road labels and factors of curiosity. Customers may select which model of gown they need, whether or not a search for work, events, or formal occasions.

Google says that the selection of fabric, shade, embellishment used, and added particulars like belt and cuffs are data-driven, as properly. For instance, the fabric shall be chosen based mostly on climate information just like the temperature and the match shall be based mostly on the wearer’s exercise stage.

This doesn’t appear to be the very best use case for the Consciousness API’s capabilities, however there you’ve gotten it.

At the moment, the app is in a closed beta and being examined by a handful of fashion “influencers,” together with  Ivyrevel’s co-founder Kenza Zouiten. testers may signal as much as be a part of a later trial forward of the general public launch.


Beforehand, Google had proven off higher examples of how the Consciousness API might be utilized in apps, together with actual property app Trulia’s smarter push notifications that provide you with a warning to open homes provided that you’re close by, strolling and it’s good exterior. One other, Runkeeper, permits you to tag your posts with the present climate, whereas a music streaming app Superplayer Music took benefit of the brand new software to counsel music based mostly in your exercise and placement – like exercise music for the health club.

The clothes will begin at $99, and the app will launch later this 12 months.

(1/6/17, 12:40 PM ET: up to date with pricing data, further particulars)


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