Fb Messenger’s PM director Martinazzi leaves after launching Day
Finishing virtually eight years at Fb, Director of Product Administration Peter Martinazzi has left the corporate. His final product, Messenger Day, shipped on Thursday. A Fb “OG”, Martinazzi was well-liked and revered on the firm. He labored with the expansion group in a few of Fb’s breakout years earlier than the IPO, and ran all of Messenger product throughout its modernizing three.zero redesign in 2013.
Goofy and informal, however with the zeal of a real believer within the mission of connecting individuals, Martinazzi at all times struck me because the emblematic Fb staffer in my a number of interviews with him through the years. He may each articulate lofty philosophy and intention behind social apps, but drill into the logic behind tiny product selections,
A Fb spokesperson mentioned in regards to the departure, “Peter is so nicely beloved; he’s off to journey the world.” That’s comprehensible after enduring the quick tempo of Fb since 2009. Martinazzi tells me he nonetheless loves Fb, and simply had an itch to journey exterior of California.
Fb’s head of Messenger David Marcus wrote “Once I obtained to Fb 2 half of years in the past, Peter was working all of product for Messenger, and he already had a stable popularity throughout the corporate for hardcore execution abilities, and superb product chops . . . Standard knowledge is that you simply study from older individuals, who’ve had extra expertise. On this particular case although, I do know for a reality I discovered extra from Peter than he discovered from me.”
Martinazzi departs the corporate at a crucial time for Messenger because it seeks to department out from strict textual content messaging into visible communication, social media broadcasting, enterprise interplay, ecommerce, and changing into a third-party app platform. Martinazzi helped Messenger attain over 1 billion customers, creating a big lead over different western messaging apps.
However that additionally places large strain on the app as a basic utility. The launch of Day and Messenger Digital camera complicate this, cluttering Messenger’s dwelling display with a shutter button and a Snapchat Tales clone. Some customers have already expressed how they don’t need these options getting in the way in which of extra utilitarian textual content messaging. Our author Jon Russell succinctly sums up the case towards Messenger Day and the identical Snapchatification of WhatsApp with its new Standing function.
On the opposite facet of the argument is the truth that about 560 million pictures are shared on Fb Messenger on daily basis, and it solely simply launched its revamped digital camera in December and Day this week. Persons are already exhibiting this habits so why not make it simpler to share these pictures with a lot of associates without delay? Messenger clearly sees a chance to climb in direction of Snapchat’s 2.5 billion Snaps created per day.
Now the Messenger group should react to and iterate on Messenger Day’s launch with out Martinazzi. Whereas Fb finally introduced in additional skilled excutives like PayPal’s David Marcus and Stan Chudnovsky to run the Messenger unit, Martinazzi exemplified Fb’s roots. In most corporations, that will imply doing issues they manner they’d been completed earlier than. At Fb, meaning being prepared to alter no matter essential to adapt to how individuals share.