Fb “Messenger Day” is the chat app’s new Snapchat Tales clone
Fb is stealing the Tales format and invading international locations the place Snapchat isn’t standard but. At this time in Poland it launched “Messenger Day”, which lets individuals share illustrated filter-enhanced pictures and movies that disappear in 24 hours, similar to on Snapchat.
Through the use of the worldwide reputation of Messenger to unfold the Tales format, Fb may increase retention and return visits to its chat app whereas turning into the first place the place individuals publish off-the-cuff, on a regular basis life content material earlier than they get hooked on Snapchat.
Sources in Poland noticed it and despatched TechCrunch these screenshots. We reached out to Fb for remark, and it informed us “We all know that individuals come to Messenger to share on a regular basis moments with family and friends. In Poland we’re working a small take a look at of latest methods for individuals to share these updates visually. We’ve got nothing extra to announce at the moment.”
Moreover, Fb says it often runs small checks earlier than rolling merchandise out to different areas, however there’s no assure it would broaden this characteristic past Poland. It’s unclear, however Fb won’t carry it to the US until it actually blows up overseas. 60 million individuals within the US and Canada already use Snapchat every day, and aggressively pushing Messenger Day on them may annoy them. However in international locations the place individuals aren’t that aware of Snapchat, it has nothing to lose by experimenting.
A lot of the characteristic works precisely like Snapchat Tales, with the power to attract or add textual content to pictures. Fb’s one massive innovation with Messenger Day is the usage of graphic filters as ideas for what to share, as an alternative of simply to have a good time holidays and occasions or to indicate off your location like with Snapchat’s geofilters.
On the prime of the Messenger thread listing, customers see a row of tiles representing “My Day” and pals’ Days they’ll watch, however there are additionally prompts like “I’m Feeling”, “Who’s Up For?” and “I’m Doing”. Tapping on these tiles supplies a spread of filters “I’m feeling…so blue” with raindrops and a bubbly blue font, “I’m feeling…blessed” with an excellent gold sparkly font, “Who’s up for…highway journey” with a cute automotive zooming previous, or “Who’s up for…Let’s seize drinks” with illustrated beer mugs and bottles that cowl the display screen.
Messsenger is already an app individuals use all day with shut pals, so it may find yourself a greater house for the Tales format than cramming it into Fb’s core app, which the corporate examined and scrapped. The Tales slideshow format has confirmed to be a robust approach to share greater than the peerlessly polished pics individuals publish to Instagram, and now Fb desires to make it ubiquitous earlier than Snapchat can.
Further reporting by John Biggs