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Buzzvil acquires Slidejoy for a lockscreen advert consolidation

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New York Metropolis startup Slidejoy has been acquired by South Korean competitor Buzzvil.

Each corporations provide a approach for Android customers to earn rewards in change for permitting adverts on their lockscreens — in Buzzvil’s case, that’s each via its HoneyScreen client app and thru its BuzzScreen platform for publishers.

The monetary phrases should not being disclosed, however Slidejoy co-founder and CEO Robert Search engine optimization advised me that the deal concerned each money and inventory. Submit-acquisition, Search engine optimization will function CEO for Buzzvil’s subsidiary in the US. As a mixed firm, Buzzvil says it can ship four billion advert impressions every month.

Search engine optimization added that whereas some U.S. customers have been leery of lockscreen promoting, the mannequin has had far more success in Asia. And he recommended that lockscreen promoting could possibly be a brand new monetization mannequin for cellular publishers — they might provide premium options to customers who possibly aren’t going to pay for a subscription however are keen to just accept adverts on their lockscreens.

“Slidejoy is the right alternative for Buzzvil to diversify its geographic footprint whereas bringing on a world-class group,” stated Buzzvil CEO John Lee within the acquisition launch. “With our mixed scale and geographic attain, we are actually positioned to propel lockscreen promoting ahead and form the cellular promoting panorama worldwide.”

Slidejoy had raised $1.2 million in funding, based on CrunchBase.

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