Amazon pulls Diapers.com and different Quidsi apps from the app retailer
On the finish of March, Amazon introduced it was planning to close down Diapers.com and all the opposite e-commerce websites operated by Quidsi – the corporate Amazon acquired for $545 million again in 2010. Nonetheless, it didn’t provide any particulars as to when these websites would ultimately shutter their doorways. However it now seems the primary steps in the direction of closure have been taken – all of the Quidsi apps have been pulled out of the app retailer.
In keeping with information from App Annie, Quidsi at one level had half a dozen printed cellular buying apps throughout each platforms, together with an iOS and Android app for its flagship property Diapers.com, in addition to cross-platform variations of the subsequent main websites, Wag.com and Cleaning soap.com. As well as, it additionally had iOS apps for its much less standard websites, AfterSchool.com, BeautyBar.com, Bookworm.com, Casa.com, VineMarket.com, and YoYo.com.
App Annie reveals that Diapers.com was rating on the App Retailer on Wednesday, which signifies the app was pulled both at a later level within the day on Wednesday or on Thursday.
Amazon didn’t make any announcement concerning the apps’ shutdown, although it was to be anticipated sooner or later.
For those who occur to nonetheless have any of the Quidsi apps put in, they seem to stay purposeful – you possibly can browse merchandise, search, add gadgets to the cart, and checkout, as standard. There is no such thing as a in-app notification that the app is not supported. That will come at a later level, although – in spite of everything, the web sites themselves are nonetheless operational, too.
Nonetheless, by pulling the apps from the app shops, they’re not accessible for obtain by new customers, and Amazon can cease focusing developer sources on retaining them up to date or patching them with bug fixes.
Amazon had stated it determined to shut down Quidsi as a result of it didn’t make the division worthwhile following the acquisition. However some puzzled if Amazon’s feud with Quidsi’s founder, Marc Lore, got here into play on this choice. After leaving Amazon, Lore based Jet.com which he bought to Walmart for $three billion, and he now runs Walmart’s e-commerce operations.
A report from Recode indicated that solely months forward of Amazon’s announcement relating to Quidsi’s closure, execs advised employees that Quidsi was anticipated to achieve profitability this yr – placing Amazon’s assertion about Quidsi’s failures into query.
That being stated, none of Quidsi’s cellular functions have been doing that nicely when it comes to their app retailer rankings.
For example, on the time of Amazon’s announcement, Diapers.com was #257 within the Purchasing class on the App Retailer, per App Annie. The opposite manufacturers have been ranked even decrease: AfterSchool.com, Bookworm.com, and YoYo.com have been unranked (on App Annie, ranks decrease than #1750 aren’t tracked); BeautyBar.com was #1276; Casa.com was #947; Cleaning soap.com was #886; Wag.com was #802.
In the meantime, VineMarket.com was not tracked as of March 24, 2017, which signifies it could have been pulled even earlier. And the Android apps hadn’t been tracked by App Annie in any respect this yr.
Information from Sensor Tower signifies that Diapers.com for iOS noticed 23,000 downloads final quarter, whereas all of the Quidsi apps have been downloaded 32,000 occasions throughout each shops throughout that very same timeframe.
Comparatively, Amazon’s flagship utility is the #four Purchasing app and #46 General within the App Retailer.