Aivia slaps a touchscreen on a slanted wi-fi speaker
Hugh Behroozy is obsessive about symmetry — a lot in order that they needed his firm’s identify is even symmetric.
And that’s why the Aivia, a combo subwoofer/speaker, is slanted — so it’s going to match seamlessly in opposition to a wall and never jut out due to a charging cable. The speaker additionally has a display screen constructed into it, which can seem to be an odd resolution to make for a startup. However Behroozy and president Martin Balcerzak are betting speaker like that can nonetheless be finest with a touchscreen management and be differentiated from the remainder of the large wi-fi speaker market.
“There are plenty of startup firms that may take main dangers the place greater firms can’t do this,” Behroozy mentioned. “They’ve plenty of phases to undergo to get these approvals. It’s very dangerous for a giant firm so as to add a display screen like they haven’t within the final 10 years. They do whats labored for them. For us its extra about innovation — bringing one thing new to the market utterly, altering the way in which individuals take into consideration tech. Folks take into consideration a speaker simply producing sound, now we’re saying no, it could possibly produce sound and management your own home.”
Aivia the speaker, which they’re planning to ship this yr after an Indiegogo marketing campaign, at CES 2017. It places out greater than 35 watts of energy, and has a battery lifetime of as much as eight hours, Balcerzak mentioned. So, if you would possibly go on a tenting journey, you possibly can let your children watch an episode of a present in a tent after which take it out to play music the following day. Not less than, that’s the hope, he mentioned.
Aivia can also be betting that having an open platform that’s versatile — it’s constructed on Android — will appeal to builders who might need to work inside closed ecosystems with particular software program tips, Balcerzak mentioned. So resort chains, for instance, may create a customized expertise for potential company that might create a brand new option to carry individuals in.
Aivia doesn’t but have a price ticket, however the firm is attempting to maintain it down as little as attainable. Balcerzak mentioned they’re hoping to get one thing within the $200 to $300 value vary — which might attempt to open it as much as as many shoppers as attainable. Even when it means they don’t find yourself making that a lot cash (or dropping for some time), getting that set up base is essential as a result of Aivia can determine what customers are truly doing with the speaker.
There’s clearly a ton of competitors right here, particularly with related speaker programs like Sonos and different wi-fi audio system that connect with your cellphone. And the display screen might sound slightly a lot — and even pointless — as a result of you possibly can management all of this along with your smartphone or along with your voice you probably have an Amazon Echo. Nevertheless it doesn’t appear to an entire destructive to have a display screen there simply in case, even when a lot of the management nonetheless comes from voice or a smartphone.
It’s additionally going to be a problem for Aivia as individuals appear to be extra open to sacrificing high quality in some areas — like sound constancy for wi-fi earbuds — in change for extra novel or simpler use circumstances. Having a kitchen-sink method might, ultimately, utterly bomb, and the prospects of constructing from a crowdfunding marketing campaign can rapidly flip a venture into vaporware. Or, for Balcerzak, it is perhaps novel sufficient that it’s going to spark some curiosity and get issues off the bottom.
“We have been based in January 2015, we went into Greatest Purchase and couldn’t discover a mixture of assorted tech included in a single machine, an multi functional,” Balcerzak mentioned. “Why have three units mixed into one. We discovered the wi-fi moveable speaker market hasn’t modified within the final ten years. Perhaps there’s a slight angle change, however there’s no large recreation changer. That’s what we’ve accomplished right here. We would like one thing that units us aside from all of the competitors on the market.”