5 Tips to Improve Website UX to Boost Conversions
User experience, commonly referred by many as UX, is the process of increasing user satisfaction. This can be done by improving the overall usability, efficiency, and accessibility of user interaction with the sites. The user must feel like home they visit your website.
User experience and conversation rate are closely linked. If your site’s user experience is great, more and more people will be engaged, thus ensuring you a high conversion rate.
- Craft a clean Homepage
Your website’s homepage plays a crucial role. The homepage should display the main message that you wish to convey to your users. In order to ensure a good UX, it is wise to not place everything on the homepage. Most audiences hate reading huge blocks of texts, so keep it as brief as possible.
Your homepage is one place where most of the visitors will land. If it is cluttered, people will leave the site as soon as it is loaded. If you are not able to grow visitor’s interest in your site’s homepage, how do you wish to get them converted?
- Improve loading speed
Most visitors expect your site to load within three to four seconds. If a site takes more than that to load, it is clearly an example of a bad user experience. This will also prompt them to leave the website as soon as possible. And obviously, they won’t ever come again, if this has happened once. So, if your audience got a bad experience regarding your site, they will never come back.
If you wish to keep your visitors hooked in your site’s content and want them to be back, then your website must load under three seconds.
- Make it clean
Naturally, any website owner would want their visitors to look at the most important piece of information on any page. Due to this, it is important to keep enough breathing space in all pages. It should not only highlight important information but also improve the overall readability and make your design look sleeker.
Some breathing space can make your site feel modern, fresh and open. If you do not leave out some blank space, then the audience may miss out the most valuable information. If you are not able to draw visitor’s attention to your targeted information, there the chances of conversion greatly decrease.
- Responsiveness for all platforms
Responsiveness is one vital part of a user experience design. It allows the websites to change layouts according to different screen resolutions, depending upon the smartphone, tablet or desktop used for visiting the site.
The responsive design further ensures that your site looks appealable from all devices. Today, people are browsing websites on the go, at work, in parks or even while travelling. When a computer is not accessible, most people prefer visiting sites from their smartphone or tablet. If your website does not have a responsive design and mobile compatibility, you may lose a lot of potential customers.
- Add Videos and Images
The addition of videos and images play a crucial role in grabbing visitor’s attention easily. Having videos and images in a website make people engage with that particular website more in a straightway.
People are better able to understand visual representation and trust thing that look less robotic and more human. Videos in a site help boost customer engagement. For example, if you have a product with lots of features, you will have to write a huge block of codes explaining it, however, with the use of a video, the user will be better able to understand all features in one go. By adding more videos and images, you can make people understand more accurately and easily.